My Blog

How to Customize a Greeting on Your Website or Blog

Tuesday, June 14, 2016

How would you like to add a custom greeting to your website or blog ?  In this example, I use javascript to customize a greeting depending on the day of the week.  To get started, let's look at the elements needed whenever we want to make web pages more interactive.  First, identify the event which will trigger the custom message.  An event can be something like clicking on a button, hovering over an image, or even something as simple as opening a web page.  In this case,  whenever the web page is opened, we want to deliver a custom message depending on the day of the week.    Read More

What's the Difference Between the Internet and the World Wide Web

Tuesday, February 09, 2016

People sometimes presume that the world wide web and the internet are the same thing.  Not true. The internet is a world wide network of computer networks.  In response to the Soviet launching of Sputnik in 1957, the United States Defense Department formed the Advanced Research Projects Agency (ARPA).  ARPA's mission was to ensure that the United States military would be more sophisticated than enemies of the United States, thus preventing future surprises like Sputnik.  By 1969, ARPA had created the first networked computers, which eventually became a world wide network of computer networks, initially used solely by the military.  Hey - without the Russians and the United States government, would we have the internet?  Read More

Search Engine Marketing

Friday, January 15, 2016

Search Engine Marketing (SEM) Tactics acre activities which align and support the overall SEM Strategy.  When someone makes a search in google - they are looking for an answer to a question.  Google attempts to match the best answer to the question.  The search engine results page (SERP) displays in descending order the answers that google thinks are most relevant to your question.  Ranking on the SERP is a function of Trust and Authority.  Read More

How to Blog for Authority

Tuesday, December 01, 2015

If you have been following my blog, you will know that since Penguin killed the charlatans, I have been keen to help my peeps build authority the right way - by providing information that is helpful and useful to your customers and other inquiring minds.  Depending on who you are and what you happen to be pondering at any given moment, you are likely to jump on the Google or Bing to get an answer to your question.  In fact, Google answers a question over a billion times a day.  And no surprise, Google wants to answer your question better than Bing so that you keep on using Google.  Read More

What is the Search Engine Results Page (SERP)

Saturday, November 14, 2015

SERP, SERP,What is it and why do I care? The Search Engine Results Page (SERP) is obviously the page you look at after doing a Google (or other search engine) search.  Your ranking on the SERP is relevant because.... well, no one looks at anything past the first page. And with mobile, it's even more extreme  Read More

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